Well-known pastry chef and chocolatier, Dorothy Mercier, approached us to create an ecommerce site for her business, Didi’s Chocolates.
Until this point, Didi’s Chocolates has been a small business that sells their chocolate confections to local Bucks County gourmet grocers. Recently Didi decided to expand. An e-commerce site was the next logical step for her business. An online store would create an uncomplicated and dynamic forum to reach more people and to sell her handmade chocolate bars, squares, ganache, barks, cordials, cookies, cakes and tarts.
The new Didi’s Chocolates site uses OpenCart, a powerful open source shopping cart software. OpenCart was chosen for it’s extensive collection of feature options and user friendly administrative interface. OpenCart is easy to implement and we were able to customize the look and feel to suit Didi’s Chocolates branding and identity system.
Some of OpenCart’s features that Didi’s site utilizes are unlimited categories and products, allowing Didi to expand her catalog when necessary. The discount coupon system is also used to reward larger purchases with a discounted rate. OpenCart’s related products feature is also used to cross-promote other products allowing the customer full knowledge of their product range.
Various other OpenCart features that are utilized are:
- Shipping weight calculation
- Search engine optimization (SEO)
- Backup and restore tools
- Additional images for products option
- Printable invoices
- Sales reports
- Automatic image resizing
- Multiple tax rates